← Glossary
On-Page SEO & Schema
The metadata and structured data on every page that helps Google understand — and rank — what the page is actually about.
On-page SEO covers everything that lives on the page itself and signals relevance to search engines: title tags, meta descriptions, header structure, image alt text, internal linking, and URL structure. Schema (schema.org structured data) goes a step further — it's a standardized format that explicitly tells Google 'this is a Product,' 'this is a price,' 'this is a review,' rather than making Google guess from the visible text. Together, these are the technical foundation that determines whether a well-built page actually gets found, versus simply existing on the internet unseen.