Your machines sell themselves.
Your website should too.
Most industrial companies run on websites built a decade ago — slow, unfindable on Google, and invisible to the buyers searching for exactly what they make. WAV rebuilds them into lead-generating machines: designed, filmed, ranked, and hosted by one accountable shop.
You build great equipment.
The web doesn't know it exists.
A buyer with a purchase order open right now is searching for what you make. Here's where most industrial sites lose them.
Buried in search
No schema, no structure, no fresh content. Competitors with worse products outrank you because their sites speak Google's language and yours doesn't.
Specs, no proof
Your machine is mesmerizing in motion — but the site shows a 2011 catalog photo. Buyers can't see it run, so they can't picture it on their floor.
No way to convert
Even the visitors who arrive hit a dead contact form that emails a generic inbox. No tracking, no follow-up, no pipeline. The lead just evaporates.
From an invisible legacy catalog
to a 132-page lead engine.
Magido USA — the American arm of an Italian industrial parts-washing manufacturer — moved from a slow OpenCart store to a plugin-heavy WordPress catalog in 2020, then watched licensing fees and hosting costs climb just to keep that bloat running. We rebuilt the entire operation on Next.js: faster, more capable, and free of every plugin license — then migrated every legacy URL and wired up a lead pipeline that lands quote requests directly in their inbox.
- —Slow, template store on legacy e-commerce software
- —No structured data; thin search presence
- —Static catalog photos, zero video
- —Generic contact form, no lead tracking
- !Moved off OpenCart, but needed a stack of premium plugins just to function as a catalog
- !Plugin licensing fees stacked up every year, on top of the hosting bill
- !Plugin bloat made the site slow enough to need an upgraded, more expensive managed-hosting tier
- !Every plugin update risked breaking another plugin — a maintenance tax that never stopped
- +Sub-second custom site, 132 pages indexed
- +Zero plugin licenses — the functionality is built in, not rented
- +Faster and more capable than the WordPress build, on cheaper hosting
- +75+ products managed without touching code, no per-feature add-on to buy
Client testimonial pending approval.
Ranked #1 on three search engines. Page one on Google.
Every result below links to the live search. This is what the SEO work in the Magido build actually produced — not a screenshot, not a projection.
Everything it took. One shop.
Build, Rank, Show, Run — four disciplines an agency would split across four teams. Here's exactly what each one delivered on Magido USA.
A custom catalog platform, not a template
- +Next.js 14 architecture — fast by default, no plugin bloat
- +75+ products organized in a data-driven catalog, zero hardcoded pages
- +Compare tool and spec-sheet pages built for industrial buyers
- +Admin panel so the Magido team edits products without a developer
Found by the buyers already searching
- +132 pages indexed, migrated cleanly off a decade-old OpenCart URL structure
- +8 schema types implemented for rich results in Google search
- +Every legacy URL 301-redirected — no lost link equity from the migration
- +Full technical SEO pass: metadata, sitemap, Search Console, performance tuning
Built to make the machines visible
- +Embedded product and demo video modals across the catalog
- +WebP/AVIF media pipeline for fast-loading, high-quality imagery
- +Sub-second load time even with rich media throughout
Self-hosted, secured, and monitored
- +Hosted on dedicated infrastructure we manage and harden directly
- +Custom admin authentication with hardened session handling
- +Lead pipeline with a twice-weekly automated email digest
- +Ongoing security hardening — including a full audit-and-patch pass post-launch
One shop. The whole signal chain.
Agencies subcontract the video and resell the hosting. We own every link — which is why it ships faster, costs less, and actually works together.
Build
Custom, fast, mobile-first websites engineered for industrial catalogs — product databases, compare tools, spec sheets, and a clean way to update it all yourself.
Rank
Technical SEO that gets you found: structured data, legacy-URL migration, search-console setup, performance tuning, and metadata on every page.
Show
Broadcast-grade product video, machine demos, walkthroughs, and trade-show highlight reels — shot, mixed, and edited in the Adobe suite. Buyers see it run.
Run
Managed hosting on dedicated hardware we own and harden — monitored by custom tooling, with automated database backups and real uptime, not shared-server roulette.
We don't rent a dashboard.
We run the metal.
Your site doesn't live on someone else's shared server with a thousand neighbors. It runs on infrastructure we manage directly — built for speed, capacity, and security we can actually stand behind.
- ▸Self-managed serversHigh-speed, high-capacity, hardened bare-metal — configured and secured in-house.
- ▸Custom process supervisorA purpose-built PM2 supervisor keeps every site process alive and monitored.
- ▸Automated database backupsScheduled, measured backups so your data and your leads are never one outage from gone.
Agency output. Without the agency overhead.
A mid-tier agency bills $55K–$85K and 4–6 months for a build like Magido's — most of it eaten by project managers, meetings, and rent. You get the work, not the overhead.
Catalog
- +Custom design & build
- +Up to ~30 pages
- +On-page SEO & schema
- +Self-update content
- +Launch + handoff
Flagship
- +Everything in Catalog
- +Product database & tools
- +Full technical SEO campaign
- +Lead pipeline + admin panel
- +Launch video included
- +Managed hosting, year one
Run + Grow
- +Managed, monitored hosting
- +Automated backups
- +Security & updates
- +Content & SEO upkeep
- +Video add-ons on demand
Every engagement is scoped to the job — these are honest starting points, not the whole story. The free audit tells us (and you) exactly what yours needs.
See what your site is leaving on the table.
Tell us your company and your current site. We'll send back a short, specific audit: what it's running, what it's invisible for on Google, and what a rebuild would change. It's the same analysis we'd charge $1,500 for — free, because it's how we start every relationship.